Making her signature cocktail, Rum Punch, at home for loved ones and as a gift during the holidays, she eventually began taking it to parties. When her Jamaican Rum Punch became a hit at parties, she was approached on numerous occasions to sell directly to individuals. So, she decided to make it available in stores. After numerous trips to liquor stores and testing other ready-to-drink cocktails, she knew she could make better products. During the development phase, she thought, “I get to taste alcohol all day, tough job but someone’s got to do it.” The business was no longer just a hobby at this point and the brand, Jamaica’s Finest Cocktails & Mixes was born.
East Road Beverages is a Social Organization with a focus on Serving the Community: Autism Training and Employment Program – A high number of autistic adults are unemployed and many will never have gainful employment. To that end, ERB trains and employs autistic individuals from underserved communities. Skills and experience gained during training will allow individuals to gain permanent employment with us or transfer skills into other industries. Skills include all phases of beverage manufacturing and packaging, marketing, business skills, interviewing, and resume writing.
ERB mentors and also does business with autistic business owners who make up a portion of our suppliers list.
Supports organizations focused on eliminating the school to prison pipeline and reducing recidivism.
ERB manufactures and donates hundreds of gallons of Hand Sanitizer to community-based organizations, hospitals, medical facilities, and senior facilities.